Sponsorship

In addition to being a fantastic riding experience, London2Paris offers bags of opportunities for businesses to engage with the event as an Official Event Sponsor.

Official Event Sponsorship ensures your brand is a highly visible element of the London2Paris experience:
1. An audience of around 130 riders plus approx. 50 support crew members
2. Officially and organically produced social media content created throughout being viewed by tens of thousands
3. All the riders and support vehicles on hundreds of miles of roads between London and Paris

 

Sponsorship Stat – Cure Leukaemia produced social media content about London2Paris over the 4 days of the event in 2022 were viewed nearly 50,000 times!

 

London2Paris Official Event Sponsorship opportunities include (but not limited to):

Title Sponsorship

o Exclusive event naming rights and brand prominence across the entire event
o A dedicated marketing and PR plan pre-, during and post-event
o Sponsor logo on front and back of all rider and crew kit

 

Individual Day Sponsorship

o Sponsor ‘ownership’ of 1 of the 4 days of London2Paris
o Sponsor brand prominence on chest and upper back of the rider kit for chosen day
o Dedicated social media content throughout sponsored day

 

Crew Kit and Support Vehicle Sponsorship

o Sponsor logo on the front of the crew kit worn throughout London2Paris
o Sponsor logo on all the support vehicles used for London2Paris

 

Kit or Sleeve Sponsorship

  • Sponsor logo on the lower back or either sleeve of the rider kit every day of London2Paris


Gala Celebration Dinner Sponsorship

o Brand prominence at the gala dinner
o Sponsorship of the ride captain awards
o On-table collateral

 

To discuss any of these options plus all of the additional sponsorship opportunities and understand how your business can benefit whilst helping to save lives, contact Cure Leukaemia Head of Sponsorship, Alex Smith – alex@cureleukaemia.co.uk / 07734857510.

 

We would like to thank all of the sponsors from this years event: