Not only is London 2 Paris a fantastic four day cycling experience, there are plenty of opportunities for businesses to engage as an Official Event Sponsor.
Official Event Sponsorship ensures your brand is a highly visible element of the London 2 Paris experience:
1. Over 200 riders plus ride captains and support crew all wearing official L2P kit.
2. 509,775 views of Cure Leukaemia produced London 2 Paris 2024 social media content.
3. The rider and support crew peloton being visible on the hundreds of miles between London and Paris.”
London 2 Paris Official Event Sponsorship opportunities include (but not limited to):
Headline Sponsorship
- Exclusive event naming, event identity incorporation and brand prominence across the entire event.
- Sponsor logo shown on the front of each days’ rider shirt with brand prominence on the yellow jersey of day 4 leading into Paris.
- Reference and inclusion on all official content produced by Cure Leukaemia pre-event, during-event and post-event.
Senior Event Sponsorship
- Sponsor logo on prominent position on the rider kit each day.
- Strong brand presence across event communications.
- Post-ride gala dinner celebration and after-party sponsorship visibility.
Individual Day Sponsorship
- Sponsor ‘ownership’ of 1 of the days of the London 2 Paris event
- Brand visible across the chest of the rider kit on the day of sponsorship
- Brand visible on the back pocket of the rider kit on all four days
- Dedicated social media content on sponsored day
Crew Kit and Support Vehicle Sponsorship
- Sponsor logo on the front of the crew kit worn throughout London 2 Paris
- Sponsor logo on all the support vehicles used for London 2 Paris
Additional Kit Sponsorship – Back Pocket, Shoulder, Sleeve
- Sponsor logo on the lower back or either sleeve of the rider kit every day of London 2 Paris
Water Bottle and Day Bag Sponsorship
- Sponsor brand printed on over 200 individually numbered day bags
- Sponsor brand printed on all water bottles used by riders, ride captains and crew throughout the 4 days of London 2 Paris.
- Dedicated social media coverage highlighting the sponsorship element.
- Opportunities for marketing communications to London2 Paris riders pre- and post-event.
Gala Celebration Dinner Sponsorship
- Brand prominence at the gala dinner
- Sponsorship of the ride captain awards
- On-table collateral
To discuss any of these options plus all of the additional sponsorship opportunities and understand how your business can benefit whilst helping to save lives, contact Cure Leukaemia Head of Sponsorship, Alex Smith – alex@cureleukaemia.co.uk / 07734857510.
We would like to thank all of the sponsors from this years event.
